For this assignment I read the book The Art of Social Media: Power Tips for Power Users by Guy Kawasaki.
1) In this book, Guy Kawasaki and Peg Fitzpatrick stress the importance of using social media when it comes to growing your business and they explain how to effectively do that with different types of social media. They mention the "content monster" which is the need for finding enough content to keep your page up to date and relevant. They give two ways to do this with "content creation" and "content curation" and in later chapters discuss how to get more followers, respond to comments, and other social media requirements.
2) This book really enhanced what I have been learning in this class because it relates to what we've been talking about the whole semester, growing an opportunity, but it covers an aspect that we have not gone over yet, social media. So to me this was like a supplement for the course, but almost is more up to date considering how new social media is to the marketing world.
3) The exercise I would design for this class would be to pretend that you are the public relations chair for your company and that you had to come up with five social media posts that would get positive feedback from potential/current customers.
4) My biggest surprise moment when reading this book, is that I didn't realize there was a "science", if you would say, to developing social media posts. They have specific terms (content creation, content curation) and have specific guidelines for gaining followers and responding to comments.
Graham,
ReplyDeleteI think social media and its impact on the business world is a pretty interesting new development. It's still pretty early, but it seems like social media will, in fact, have a big impact on business. I think social media can be a bit corny and fabricated, but hey, if it works it works. Either way, social media is here to stay.
Graham,
ReplyDeleteI did not read Guy Kawasaki’s The Art of Social Media: Power Tips for Power Users, but your reading reflection makes it seem interesting. Social media can be very beneficial when trying to grow a business, since it is the platform in which today’s society is always on. I like your activity idea, for it would give students exposure to marketing on social media. I also was not aware of how technical the process is in developing social media posts.
Graham,
ReplyDeleteI did not read this book, but I think it is an exciting book to read. Social media really plays a significant role in today's society. I agree that the author mentioned keeping your content up to date and relevant. Therefore, you can build a connection to your audience and make them become the potential consumer of yours. After reading your reflection, I really want to read this book now.
Graham,
ReplyDeleteEspecially now, in 2019, I think that social media can play a huge part in a business's success. I didn't read this book, but it seems like a really interesting one. I agree that just being on social media won't be the x-factor in growing the business, but consistently finding new content for it could be. Your example for a class exercise sounds pretty realistic and could actually be implemented into this class. Good job.