Assignment 19A

1) I am Graham Woods and I am pretty good at analyzing and observing data, and drawing effective conclusions from these observations. I have experience at this from last summer at my Internship at SEG. I was an asset protection intern and my project involved analyzing all produce customer accidents and developing a solution to minimize those accidents based off my analysis. I aspire to be a good person and hope that everyone that meets me leaves with a positive impression of me/has a better day because of me. I also aspire to bring about positive change to the world. If I were to start my business of selling hangover packs, it would play a role in my life by helping me achieve my aspiration of helping others/being a good person. 

2) The product that I am selling is a hangover pack that when taken before you start drinking, will make sure you do not have a hangover the next day. This solves the customers need of not being hungover when they need to be productive. 

3) My demographic is anyone that drinks alcohol and experiences hangovers. What they all have in common is that they all drink alcohol. So this can include a wide variety of people. 

4) My customers care about this product because they don't like being hungover, so they will be willing to pay money to not experience a hangover. Also, people that like to drink but still want to be productive the next day would be even more willing to buy it because they can be more productive when not hungover. 

5) What sets me apart from everyone else that has an idea similar to this, is that I have the ability to analyze every detail of this opportunity to make the most effective product. I am able to understand the need better than anyone else.

I think all of these blend well together for the most part. I think my ability to analyze and observe details is good for this opportunity because it allows me to realize when and why people experience this need. My customer segment definitely correlates with the product that I am selling and there is good reason for them to purchase it. My aspiration to bring a positive impact on the world could be realized as well with this type of business. 

One main take away that I got from my feedback is that my ability to analyze information is good for this and for entrepreneurship in general. I incorporated this feedback into this idea napkin by changing my summary paragraph. In my first idea napkin I thought my analysis skills weren't that related to this idea but after reading the feedback I realized that it indeed is, so I made sure to mention that in this idea napkin. Another takeaway I got from the feedback is that I could still market this to people that don't experience hangovers by calling it an "electrolyte enhancer" or something like that. I incorporated that into this napkin by changing my demographic.