Assignment 30A

2) After reading through all of my posts I have been able to come up with conclusions about my experiences within this course. I believe that my most informative experience has been doing all of the elevator pitch assignments because they helped me develop a lot professionally. I will always remember the assignment where we had to reach out to others and develop our social capital. My favorite experience has just been learning about entrepreneurship in general. I am most proud of the fact that I have made it to the end of this course.

3) I think I have definitely moved closer to an entrepreneurial mindset. At the beginning of the semester I would think "I wish there was something to solve this problem", but now whenever I am faced with a problem I think "How can I come up with an effective and marketable solution to this problem?"  Now I definitely see myself as an entrepreneur.

4) My biggest recommendation is don't fall behind on assignments/get ahead on assignments. Getting ahead on assignments really helped me in this course. When there were weeks that I knew I was going to be busy in my others classes, I always made sure to get the ENT3003 assignments for those weeks done early so I could spend more time for my other classes. In order to foster this kind of mindset, I recommend either buying a planner, or constantly checking canvas in order to remember/notice when you will have busy weeks coming up so you can get ahead on assignments.

 

Assignment 29A

1)
Opportunity:

My opportunity is targeted at those who drink alcohol and experience hangovers and the nature of the need arises from the fact that those who drink alcohol usually experience hangovers, and they don't like experiencing hangovers so my product will get rid of those hangovers. The force that creates this environment is the fact that people drink alcohol. Some customers satisfy this need by drinking a lot of water, Pedialyte, or not drinking on an empty stomach. This window of opportunity will be open until the day people stop drinking alcohol.

Innovation:

My original idea for innovation was somehow creating a compound that reacts with the toxins in alcohol that make you feel bad and counter those toxins out, thus leaving you still feeling the positive effects but not the negative ones. This is a dynamic form of innovation, but I was informed that this might not be possible, and even if it were, it would be very costly to try and figure out how to create a product like that. Part of my original plan was to create a "hangover pack" that included that compound, so now I can still create my "hangover pack" but I can just not include the compound pill. The pack would include snacks that are known to absorb alcohol (like crackers/bread/carbs), lots of water, a drink high in electrolytes, and some type of pain/headache reliever. This is definitely a much lower level of innovation.

Venture Concept:

My hangover pack will definitely aid in solving the problem of being hungover. It is full of ingredients that all reduce the effects of a hangover. Customers will switch to buying the hangover pack because it makes things easier. Instead of having to buy all those things separately, you can buy one item that has all of them. Also, you could buy one before going out, instead of waiting til you are already hungover to try and solve your problem. My competitors would be any producer of the objects that are in my hangover packs. To organize my business, I would buy in bulk all of the ingredients to my packs, have them shipped to my packaging center, hire workers to assemble the packs, and then sell them commercially at liquor stores, convenience stores, grocery stores, and gas stations.

2) I would say for the most part I got good feedback about my opportunity. Everyone I have talked to said they would be interested in a product that cures hangovers. I got some good points that I didn't think of that were brought up to me in my feedback. One of those points is that my idea of creating a compound that interacts with alcohol to counteract the toxins might not be possible. If this is true I'd have to change my form of innovation. I was also told even if it were, then it would still be very costly to figure out how to develop it.

3) I changed my venture concept by adapting my hangover packs. I originally was gonna have hangover packs that included this compound, but now I am just going to have the regular hangover packs.

4)

Assignment 28A

 For my exit strategy I think I would want to sell my product for a large sum of money. One, I think any patent I get wouldn't last my lifetime and competitors could come on the market afterwards which would lower my market share and profit. So if I sell beforehand, I can reap a big reward. Also owning a business seems like a lot of work so one day I would like just to get a regular job. I don't think anyone in my family would like to carry on this business so I definitely wouldn't keep it as a family venture. My product isn't really a sentimental or out of this world technology, so I don't see any extremely important reason not to sell my start up.
I honestly don't think my exit strategy has really influenced any of my other decisions that I have made for my opportunity so far. I don't really see how a decision on how to end my business is going to significantly impact my decisions on how to grow or run my business.

Assignment 27A

For this assignment I read Grinding It Out: The Making of McDonald’s, Ray Kroc

1) What surprised me most is that Ray Kroc didn't come up with franchising until he was 52. What I admire most is that he didn't let his age stop him from pursuing a new opportunity. What I least admired about him was that he was a salesman, I think salesmen for the most part are sleazy. He definitely encountered adversity and failure, and he overcame that by never giving up.

2) I noticed that the entrepreneur exhibited tenacity, perseverance, dedication, analytical skills, persuasion skills, and charisma.

3) One part of the reading that confused me was that I don't understand how Kroc's paper cup company was able to take 60 percent of his business just because he used to be and employee for that company.

4) My two questions would be: How did you train yourself to look at opportunities at every corner? and: Did you ever feel like giving up?

5) I think Ray Kroc definitely believes that hard work is a key ingredient for success.

Assignment 26A

One example of a time when I failed this semester is when I lost a charity basketball tournament that I was playing in. The name of the tournament is called Alpha Delta Pi Lionshare. While this tournament only occurs once a year, it is something that I have participated in and failed the past three years. My team made a good run in the tournament we made it to the top eight out of over 50 teams, but I would consider myself a pretty good basketball player, and I hate losing, so I would consider it a failure. Especially considering that my first year in the tournament we made it to the final four. What I learned from this failure, is that if I really want to succeed at something, I need to make sure my teammates/team members are also on the same level of commitment as me. I also learned that if you really want to succeed at that thing, it requires time and dedication. You can't just show up with a good plan, you have to prepare mentally and physically weeks beforehand.

In general, I hate failure. That's why usually when I commit to do/attempt something, I always give my very best to try and succeed. While I hate failure, at the same time I am thankful for it. Since I hate it so much, it pushes me to be the best version of myself that I can be. It also is a great teacher, failure helps you learn a lot about yourself and the type of person you decide to be, as in if you are someone who doesn't give up or someone who does. I handle failure pretty well I would say. At first I will be upset for a minute, but then I get motivated to try even harder the next time I face a challenge. After taking this course, I would say that I am more likely to take a risk compared to before I took this course. 

Assignment 25A

Existing Market:
1) It's hard for me to think of what is next in terms of products or services for my venture because my product is about curing hangovers. There's just not much else to do or go from there. One direction I can think of is maybe create alcoholic drinks that when you drink them, they won't give you a hangover.

2) For my interviews, I found three people that like to consume alcohol and experience hangovers by standing outside of turlington and asking people if they had time for an interview. I described to them my business and afterwards I asked them the questions: What is next for a venture like mine? What should we be doing that we aren't planning to do? Do you think people would be interested in an alcoholic drink that by itself won't result in a hangover?

3) I got mixed reviews from the customers that I interviewed. At first they thought the same as me. We all struggled thinking of what direction to take since my product scope is kind of narrow. Some feedback I got is that I should just continue what I am doing. Others said I should look into finding other ways at getting rid of hangovers.
What makes most sense for the future of my venture is just to keep doing what I plan on doing in the short term. In the long term we could think of new and easier ways to cure hangovers. One way to grow my market is getting more people to drink alcohol but I am not a fan of that because I don't wanna encourage addiction. A great thing about my market is that it is always expanding as more people become of age to drink, my market expands.

New Market:
1) A radically new market that I could target could be those that don't drink alcohol.

2) One way I might be able to creep into this market is by marketing my hangover pill as a supplement. Since it has compounds that counteract with toxins, it can counteract with any other toxins that are in the body, just not from alcohol.

3) The two people I interviewed about my product did not seem that amused in my product. They both stated that if they were feeling fine, why would they need to take a supplement. They also mentioned that my product sounds like a vitamin. Because of that statement they thought that rebranding my product as a vitamin or supplement would make my product better suited for their market.

4) I didn't learn too much about this market, as it is just those who don't drink alcohol. For most of my life I was also a part of that market so I understand it well. I learned that rebranding my product as a vitamin or supplement would make my product more attractive. I assumed that I would have to market my product differently in order to be effective in this market and that was true.
This market definitely does not seem as attractive as my first market. The customers I interviewed did not seem like they would be interested in a product like this. This makes sense because my product was originally marketed as an anti hangover pill. So trying to market it to people that don't drink alcohol would be a little hard.

Assignment 24A

Opportunity:
For my opportunity, the people that have this need are basically anyone who likes to drink alcohol. It could be more narrowly described as those who drink alcohol and experience hangovers, or described as those who drink alcohol, experience hangovers, and need to be productive while they are hungover. The nature of the need is that a lot of people enjoy drinking alcohol but don't want to experience the hangover they get the next day. Or maybe they have work/school the next day and don't want the hangover to hinder their performance. The forces in the environment that create this opportunity are the customers themselves. They choose to drink alcohol because they enjoy it, and as a result, they end up getting a hangover. This market is pretty hard to define geographically or demographically because it includes all types of people that are of legal age to drink alcohol. So geographically basically anywhere, and for demographically have to be 21+ in the U.S and varying ages in other countries. Customers are currently satisfying this need in a multitude of ways, some drink pedialyte, others drink a lot of water or eat a lot of food, some people like to drink sports drinks. People are loyal to whatever will cure the hangover. If I can create a product that can effectively eliminate a hangover, then this is a huge opportunity, but if it's only as effective as most things already on the market, then this is a small opportunity because the market is kind of saturated. This window of opportunity will be open as long as people are still drinking alcohol.

Innovation:
My innovation for this product would be pretty radical, not incremental, in my opinion. I know that toxins, such as the ones in alcohol that make you feel bad, are compounds. I also know that compounds react with other substances, such as when you are on medicine sometimes you are required not to drink alcohol. So my product would include a compound that would be inside of a pill, that would react with the toxic part of alcohol and counteract those toxins. Therefore allowing you to still enjoy the perks of alcohol but counteracting the hangover. This will make me money because so many more people would be allowed to drink when they wanted, without feeling hungover the next day. Allowing them to have a little more fun at Super Bowl parties or other events that usually occur before the weekday. I would sell my pills/packs in groups of 12, and sell those packs for 24 dollars, or more or less depending on how much it costs to produce those pills.

Venture Concept:
My venture concept is that my pill that cures your hangover, will be used by people that don't like being hungover. People will buy this because most people don't enjoy being hungover, and are willing to pay to get rid of it. People will switch to this product for the exact same reason. The competitors would be people that just hydrate a lot and eat a lot before drinking and don't experience terrible hangovers because they wouldn't be willing to spend the money. Gatorade and pedialyte would also be competitors because some people use those to cure hangovers. Price point is the only factor that really plays a role in defining the business concept, along with the customer experience, because people will buy the product as long as it works and as long as it is somewhat affordable. I would hire a pharmaceutical company or drug making company to keep producing my hangover pills.

Three minor elements:
My most important resource for this product would be finding a pharmacist that is able to build a pill with the right compounds to counter out the toxins in alcohol that make you feel bad. If I could get a patent on this formula, it would make it illegal for competitors to copy my product. There won't be a next direction for my venture. I believe that this idea, if feasible, would be big enough in itself that I wouldn't have to create a new venture. What's next for me is a mystery. It all depends on the success of the venture. After five years I would like to be on the rise as a prominent company, 10 years I would like to be an established entrepreneur. My first venture would help me achieve this vision because its what will propel me to that spot.

Assignment 23A

List of resources:
1. Large professional network
2. Ability to adapt
3. Start up funds
4. Analytical skills
5. Friends that will support me
6. Creative minds on my side
7. Experience with the opportunity
8. Understanding people's needs
9. Large market
10. Good credit score

VRIN analysis:
1. This is a very valuable resource, as they say, it's about who you know. This isn't necessarily a rare resource though because I am sure a lot of people have large professional networks. This can be imitable because others can have the same contacts as you. This is non-substitutable because if you don't have contacts then there is nothing to replace that.
2. This is an extremely valuable resource, you can't survive without it. This is somewhat rare but not for companies that are still alive today, if you don't adapt you won't survive. This is imitable because other people can also have this ability. It cannot be substituted.
3. This is valuable because you can't start a business without money. Definitely not rare because everyone has money. This means that it can be imitated. It's cannot be substituted because you need cash to open a business.
4. Very valuable because it allows you to identify opportunities. Not necessarily rare because other people can have this ability. Cannot be imitated and can also not be substituted.
5. Very valuable because everyone needs support. Not a rare thing because every one has good friends. Cannot be imitated or replaced.
6. Very valuable because it sparks innovation. This is a somewhat rare resource because sometimes it can be hard to get creative. This makes it hard to imitate and it cannot be substituted.
7. Very valuable because if you have experience you know what you're doing. Not rare in this case because a lot of people have experience with this opportunity. It cannot be imitated which means it also can't be substituted.
8. Valuable because connecting with customers is how to grow a business. Somewhat valuable because not everyone can understand others well. It cannot be imitated or substituted.
9. Valuable because it allows you to reach many customers. Not rare because a lot of people have large markets. Can't be imitated or replaced.
10. Valuable because it allows me to take out loans. Not really rare. Can't be imitated or replaced.

After my analysis I have concluded that having the ability to adapt is my most valuable resource. It is the most valuable because it is a necessity if you want your business to survive. The world and markets are always changing so if you don't change to match what your customers want you will get left behind. No matter what situation you are in, if you can adapt you can find a way to make your product work for your market. 

Assignment 22A

1)

2) I got some more really helpful feedback on my last elevator pitch. I got some of the same feedback as the one before, which was try to seem more natural. Which again I realize is hard to do, I am working on it but it takes time and practice. I also good some good feedback about the pace I was speaking at and projecting my voice. What surprised me the most was that my elevator pitch was a little too long last time, and also that I gave too much detail about my product. I was told that I should really just be trying to grab my audiences attention and should be worried less about explaining how it works. I didn't get any outright silly feedback either.

3) My script is not nearly memorized yet, but I am getting better at it. I am a lot more comfortable in front of the camera but like I mentioned earlier I still have a long ways to go before my pitch seems natural. I do agree though that all in all my pitch is generally better than it was the first time. I changed my pitch by making it a little bit shorter and focused more on trying to sell my product rather than explaining the product.

Assignment 21A

For this assignment I read the book The Art of Social Media: Power Tips for Power Users by Guy Kawasaki.
1) In this book, Guy Kawasaki and Peg Fitzpatrick stress the importance of using social media when it comes to growing your business and they explain how to effectively do that with different types of social media. They mention the "content monster" which is the need for finding enough content to keep your page up to date and relevant. They give two ways to do this with "content creation" and "content curation" and in later chapters discuss how to get more followers, respond to comments, and other social media requirements.

2) This book really enhanced what I have been learning in this class because it relates to what we've been talking about the whole semester, growing an opportunity, but it covers an aspect that we have not gone over yet, social media. So to me this was like a supplement for the course, but almost is more up to date considering how new social media is to the marketing world.

3) The exercise I would design for this class would be to pretend that you are the public relations chair for your company and that you had to come up with five social media posts that would get positive feedback from potential/current customers.

4) My biggest surprise moment when reading this book, is that I didn't realize there was a "science", if you would say, to developing social media posts. They have specific terms (content creation, content curation) and have specific guidelines for gaining followers and responding to comments.

Assignment 20A

1) Devon Blair: Currently a pharmacy student at the University of Florida
2) Domain expert: Devon has been studying pharmacy so he he is an technical expert when it comes to drugs and pills (for my pill that will counteract the toxins in alcohol)
3) I actually knew Devon because I had class with him as a sophomore. Luckily I still had his number so I was able to call him and ask him if he could give me input on my idea.
4) In our exchange I asked Devon if he had experience with this kind of drug and if it were feasible to create a drug that could counteract with the toxins in alcohol that make you feel bad. He said he did have experience with drugs and alcohol because he has to know how alcohol reacts with certain drugs, but he did say he was unsure whether it was possible for a drug like this to exist. He didn't rule it out though.
5) Including Devon in my network will help me exploit my opportunity because he has the expertise to make it happen.

1) Austin Schwindt: A fraternity brother of mine
2) Market Expert: Austin is a senior and has been selling pedialytes to students all of kind on campus for three years
3) I found out about Austin because he is my Fraternity brother and I have known him since I was a freshman in college. I contacted him by walking down the hall and knocking on his door.
4) For my favor, I asked Austin how he started the idea to start selling pedialytes on campus and how he finds his customers. I want to know how he markets so well and how he gets so much customers.
5) Having Austin in my social network will help me exploit me opportunity because he can tell me how he gets so much customers and when he graduates, he can tell his customers to go to me.

1) Zachary Price: Works for PepsiCo and supplies Gatorade products
2) Supplier: This person supplies Gatorade products to multiple stores
3) I found Price on LinkedIn when I searched for Pepsi workers that were also UF alumni. I messaged him on LinkedIn and told him I am a current student at UF and asked if I could ask him some questions.
4) For my favor, I asked Zachary what he recommends for me to do to try and find people to sell to and how I can find distributors for my product.
5) This will help me exploit my opportunity because after this conversation I now know how to market my product and where to look to start finding distributors.

This was an extremely good exercise for me. I learned a lot about networking and gained a lot of experience with this activity. At first it was weird for me to reach out to people that I don't know but now I think I will be able to reach out better to people that can expand my social network. This was definitely different from other networking experiences I've had before because this time I had to reach out first. I'm used to going to career fairs where the people are already there but this was not the same. 

Assignment 19A

1) I am Graham Woods and I am pretty good at analyzing and observing data, and drawing effective conclusions from these observations. I have experience at this from last summer at my Internship at SEG. I was an asset protection intern and my project involved analyzing all produce customer accidents and developing a solution to minimize those accidents based off my analysis. I aspire to be a good person and hope that everyone that meets me leaves with a positive impression of me/has a better day because of me. I also aspire to bring about positive change to the world. If I were to start my business of selling hangover packs, it would play a role in my life by helping me achieve my aspiration of helping others/being a good person. 

2) The product that I am selling is a hangover pack that when taken before you start drinking, will make sure you do not have a hangover the next day. This solves the customers need of not being hungover when they need to be productive. 

3) My demographic is anyone that drinks alcohol and experiences hangovers. What they all have in common is that they all drink alcohol. So this can include a wide variety of people. 

4) My customers care about this product because they don't like being hungover, so they will be willing to pay money to not experience a hangover. Also, people that like to drink but still want to be productive the next day would be even more willing to buy it because they can be more productive when not hungover. 

5) What sets me apart from everyone else that has an idea similar to this, is that I have the ability to analyze every detail of this opportunity to make the most effective product. I am able to understand the need better than anyone else.

I think all of these blend well together for the most part. I think my ability to analyze and observe details is good for this opportunity because it allows me to realize when and why people experience this need. My customer segment definitely correlates with the product that I am selling and there is good reason for them to purchase it. My aspiration to bring a positive impact on the world could be realized as well with this type of business. 

One main take away that I got from my feedback is that my ability to analyze information is good for this and for entrepreneurship in general. I incorporated this feedback into this idea napkin by changing my summary paragraph. In my first idea napkin I thought my analysis skills weren't that related to this idea but after reading the feedback I realized that it indeed is, so I made sure to mention that in this idea napkin. Another takeaway I got from the feedback is that I could still market this to people that don't experience hangovers by calling it an "electrolyte enhancer" or something like that. I incorporated that into this napkin by changing my demographic. 

Assignment 18A

For my segment there are two types of prototypical customers: 1 being the older target, people that are graduated or have been in the workforce for a while now but like to drink but still need to be productive at work. The second being your stereotypical college student who wants to make the most out of his college experience, but also wants to graduate still so he needs to be productive even after a night of drinking. For the older audience, their hobbies probably include normal middle aged activities like going golfing, traveling, and other things. For the younger audience their hobbies are probably more like playing video games or going to bars. Most of the older audience will have nicer cars and most of my college audience will either have no cars or an older used car. I would say both of these targets either don't have children, or their children are old enough to where they can handle themselves.
When considering what I have in common with these avatars, all of us like to consume alcohol, but also have the need to be productive the following morning. I also relate to my younger avatar because I am also a student in college who probably doesn't have a lot of money, drives an old used car, and wants to make the most of my college experience while still graduating with a good GPA. I don't think this is a coincidence because I choose this product because it is aimed at people like me.

Assignment 17A

1)

2) From my first elevator pitch I received a lot of valuable feedback. What I realized was important from all the feedback I got is that most people told me I should try to seem more natural. I know that is a hard thing to do, but if I am able to do that and practice enough to where I seem natural, my pitch will be much more convincing. Some more feedback that I got was that I should try to make my pitch a little longer, so on this one I made sure to make it a better length. I was surprised to get so much positive feedback honestly, I understand people will give some positive feedback to be nice but I was expecting more constructive criticism as well.

3) Like I mentioned earlier, I changed the length of my pitch based off the feedback that I received. I also tried to make this pitch seem more natural but I think I still need to work on that. I also tried to be more dynamic with my hand gestures and motions. 

Assignment 16A

1) Five things that make me unique/my human capital:
1. My emotional stability - I believe that I am a very nonchalant guy and am pretty good at not letting my emotions get the best of me. Some people even joke around with me and ask if I ever show emotion. This makes me stand out because I am able to keep a level head when emotions are running high.
2. Generosity - I know this doesn't sound truly unique, but I feel as if I am generous in a way that most others aren't. I could be starving but if I truly care about you and I have food and see that you are hungry, I would offer you my food before eating it. My generosity stems for the love I have for others and my kindness.
3. Kindness - Piggybacking off of my last point, I believe my kindness is in a league of its own. I know a lot of other people are kind so this doesn't really make me stand out that much, but I think I am kind like no other. Whenever I make a decision, I always consider how other people or their feelings will get affected by it. I always try to make the decision that will make other people happy or help them out.
4. Adaptability - I would consider myself a very adaptable person. This stays true for any aspect of my life for the most part. Growing up my dad was in the military so I had to move a lot and be ready for anything and that has helped me a lot. Even if it comes to switching majors, or who I'm going to live with, or whatever I end up doing in life, I think I can always learn, not only how to live with my situation, but how to make the most out of it.
5. Analytical skills - I am a very analytical person. I actually chose the major I am currently in because it is about analyzing data to make more efficient business decisions. Every thing I do in life, I think about in an analytical perspective. When I played sports, I would watch film on players that I wanted to emulate, and I would use my analysis to incorporate those desired skills into my game. I also like analyze very successful people and see what they all have in common and live my life that way too.

2) *Disclaimer* I was not able to record my interviews because I conducted my interviews over the phone and could not record my phone calls while conducting them. (My Dad and brother are also not comfortable with me posting recordings of them online.) I will give a summary of each interview and will also give my takeaways.
Interview 1: The first person I called was my Mom. When I asked what made me stand out/what my human capital was, this is how she responded. "What makes you stand out is your ability to learn quickly combined with your work ethic." I can see why she said this (she is my mom) because I did have a very strong work ethic in high school, and my analytical skills have made me a good learner. So combining these is a good combo.

Interview 2: Next I interviewed my Dad. He said that ability to learn is what makes me stand out. After hearing my Mom say the same thing, it wasn't much of a surprise but it made me feel good that both my parents said the same thing.

Interview 3: I also interviewed my brother. My brother said what makes me stand out is my ability to look on the bright side of things even when the future seems bleak. I didn't expect my brother to say this but I am not surprised because I would also consider myself an optimistic person.

Interview 4: My twin sister was another one of the people that I interviewed. She said that what made me stand out is my commitment. Whenever I want something or say that I will do something, I will always stand by that to the best of my ability. She said it made her happy that I came home to watch her white coat ceremony even though I go all the way to school in Gainesville.

Interview 5: The last person I interviewed was my Grandma. My Grandma said that what made me stand out was my ability to always stay positive. This seems pretty similar to what my brother said about me and like I mentioned, I think is accurate.

3) I think for the most part, I see myself the same way that others see me. I think other people would agree with how I described myself, but it's just not the very first things they consider when they are thinking about my personality. I agree with all the answers that my interviewees gave me as well. Looking back at my list, I guess I would put optimist somewhere on there, but I don't know what I would take off to put that on there. 

Assignment 15A

1) To remind you all, the segment for the product I chose, are those who like to drink the night before but still need to be productive/don't want to be hungover the next day. For my interviews, I interviewed three of my fraternity brothers that I have not already interviewed earlier for this class.

3) For this step, my alternatives included: Drinking Pedialyte the day after, drinking a lot of water the night before, eating a big meal before drinking, or some combination of these choices. The three responses I got were: drinking Pedialyte the day after, drinking a lot of water the night before, and a combination of both. The main concern from my interviewees was not about price but mainly about how effective these solutions were at stopping their hangovers.

4) My segment is definitely going to be purchasing in store, because they need immediate/same day relief, if it were to be shipped their need would cease to exist by the time they got the product. They definitely also will use cash and not finance their purchase. My customers might be the product the night before, but might wait until they are actually hungover before they try to get it, which in that case having a delivery service might be effective.

5) For the post-purchase evaluation, all that matters to my customers, is if the product worked or not, basically if they still feel hungover or not. If they are still hungover, they consider it a bad purchase, but if they are no longer hungover, it would be a good purchase.

6) Like I mentioned in some of these previous points, what I gathered from my interviews is pretty straight forward. There aren't many alternatives to a product like this, or at least the alternatives are fairly basic and don't always achieve the desired results. I also learned that all my customers care about is the quality or basically if it works. Price is somewhat a concern but not necessarily.

7) I would describe this segment as a group of people that like to be social, but still need to be productive after a night of drinking. Knowing this information, my customers alternative evaluation will be solely based on if the alternative works better, price won't matter. That will also be the basis for their purchase decision and post-purchase evaluation.

Assignment 14A

1) One behavior that I have that has helped me do well in this course is good time management. Sometimes it is hard to remember to do the peer review assignments over the weekend after you do the original assignments. So you need to have good time management in order to remember to do the peer reviews. Also, the cupcakes are due on 12 PM on Mondays which can be hard to remember too since most assignments are due at midnight. Another behavior I have is getting ahead. Getting ahead (not procrastinating) is good for this course because sometimes there could be a week where you have a lot of exams in your other classes, so you might want to do the assignments that are due that week the week before.

2) There was a week earlier this year when I had two exams one week and I had other assignments in all my other classes so I felt like giving up, but I know that getting through these classes will give me great opportunities after college so I pushed through. I feel like I have always been a tenacious person so I haven't developed a tenacious attitude, but I've still had it for this time.

3) Tip 1: Don't procrastinate, if you don't procrastinate then it is a lot easier to develop a tenacious mindset. When you procrastinate it is easy to get overwhelmed.
Tip 2: Pay attention to class. When you pay attention, you are more likely to be more involved and when you are more involved you have more drive.
Tip 3: Stay active. When you stay physically active, you feel better about yourself and have more drive in every aspect of your life.