For my segment there are two types of prototypical customers: 1 being the older target, people that are graduated or have been in the workforce for a while now but like to drink but still need to be productive at work. The second being your stereotypical college student who wants to make the most out of his college experience, but also wants to graduate still so he needs to be productive even after a night of drinking. For the older audience, their hobbies probably include normal middle aged activities like going golfing, traveling, and other things. For the younger audience their hobbies are probably more like playing video games or going to bars. Most of the older audience will have nicer cars and most of my college audience will either have no cars or an older used car. I would say both of these targets either don't have children, or their children are old enough to where they can handle themselves.
When considering what I have in common with these avatars, all of us like to consume alcohol, but also have the need to be productive the following morning. I also relate to my younger avatar because I am also a student in college who probably doesn't have a lot of money, drives an old used car, and wants to make the most of my college experience while still graduating with a good GPA. I don't think this is a coincidence because I choose this product because it is aimed at people like me.
Graham,
ReplyDeleteI thought your prototypical customers fit your product perfectly. I feel it was important that you found the similarities between both customers, like both liking alcohol, wanting to be productive, etc. I can also relate to your younger avatar and would definitely by your product if I had the opportunity, especially after a long night out.